Cheryl is a respected and established servant-leader, known for strategic vision, integrity, and collaboration. She is mission-driven leader with a passion for human services. A transparent leader and mentor that respects and empowers individuals and organizations resulting in positive impact and growth.

Before joining Cars for Kids, Cheryl served as CEO of the JPS Foundation, Frontiers of Flight Museum, CEO of the North Texas American Red Cross, and President and CEO of the Dallas Children’s Advocacy Center. Cheryl also served as the Executive Director of Denton County Friends of the Family, a domestic violence shelter in Denton

Amanda Hollins is the Vice President of Operations at America Can! Cars for Kids, a non-profit charity organization, headquartered in Dallas, Texas which operates Nationally in all 50 states. Amanda has been in her current position since 2021 and working closely with the organization since 2013.

As Vice President of Operations, she is responsible for the day-to-day operations of the organization ensuring that all functions and processes occur in a timely and efficient manner and all while achieving the mission and vision of the company.

Amanda spent 15 years on the Dallas Police Department where she was responsible for processes involving the certifications and continuing education of 3,000 plus officers. She handled customer service at the highest levels of the organization and built long-lasting programs for the Dallas Police Department.

Amanda has her Associates's degree from the University of Phoenix and a Bachelor of Science in Criminal Justice from Lamar University. Amanda will be securing a Master's Certificate in Marketing and a Master's Degree in Management.

Amanda has successfully completed the America's Auction Academy Auctioneers School.

Amanda has a true passion for honesty and fairness. She enjoys working with others to accomplish the mission and vision of the company while also getting to know her employees.

Amanda enjoys spending time with her family and being outdoors. She practices hot yoga and reads all kinds of books in her spare time.

Raul E. Machuca, Jr is joining the team at American Can! Cars for Kids. Raul began his career as a Media Director in 2015 and earned his way to Chief Marketing Officer in 2022. He is a dedicated digital communications professional, specializing in strategic planning, media, marketing and advertising for communities and charitable initiatives.  

Previously, he served as Executive Director of Marketing and Recruiting for Trinity Basin Preparatory in Dallas, Texas as well as Digital Media Director for Texas Can Academies and Cars for Kids.  He also previously worked as a Communications Specialist for New Benefits in addition to marketing and media efforts for multiple accounts as a consultant for businesses both large and small.  

He brings over nine years of experience with a large portfolio of brands to include America Can! Cars for Kids. In addition to the basics of creative and effective marketing in a highly competitive world, he has skills specific to marketing in the charity space.  

Raul has acquired strong skills in leveraging national media to drive a broad public understanding of the mission. These skills lead to impacting and supporting vital organizational goals. He understands how to create and maintain a unified and welcoming feel for the brand across all internal and external consumer-facing virtual and physical platforms. He is passionate about the work he does and about helping great causes like the America Can! Cars for Kids program.  

Raul studied at the Art Institute of Dallas, South University, and received a bachelor's degree in Graphic Design and Advertisement. He also received a certification in Digital Marketing and Advertisement from Cornell University.  

He lives in Dallas with his wife, Nancy, and two wonderful children, who he enjoys traveling the world with. 

Wayne has 30+ years of financial acumen, operational controls, sales leadership and system implementations. He has served in the Big Four Accounting and held both Chief Financial Officer and Chief Operational Officer roles in financial services and automotive industries. He has led in both startup companies and as CFO in companies that have grown from $50 million to almost $200 million in revenues and all the while ensuring adequate capital to handle the growth.

Wayne's core passions relate to customers and taking great care of them. Both external and internal customers are all important and critical to the success of a company. He enjoys engaging in these relationships and creating win-win opportunities. He also believes doing the “right thing” with customers will pay off in the long run.

Wayne's experiences include working with owners and executives across all business lines to ensure financial integrity and operational ethics. He has successfully staffed and managed both small and large accounting groups, built strategic plans, forecasting and financial reporting. He has created and maintained strong relationships with banks and vendors to ensure best pricing and leveraging, enabling the growth of businesses.

Wayne enjoys getting into the details and yet grasps the big picture to ensure that the company is headed in the right direction. He is a firm believer in using analytics to identify challenging areas and solving them through group buy-in and moving forward to reach profitability.

Wayne is a CPA and received his BSBA in Accounting from The Sam M. Walton College of Business at the University of Arkansas